Why do fashion shows always feel like they’re hidden away - exclusive, secretive, almost impossible for most people to see? The runway,...

By stripping away excess, Audi reminded us what luxury and design really mean Audi IAA Pavillion 2025 The automotive industry has always been a proving ground for innovation and design. Beyond engineering, it has consistently shaped cultural aspirations and defined how people interact with technology in their everyday lives. Cars are more than functional machines; they are extensions of identity and spaces where we spend a significant part of our lives. It is here, at the int