We asked 100 people what they really think about social media today For something designed to connect us, social media has never felt more isolating. Ten years ago, these platforms promised intimacy, a way to share moments, stay close, and participate in each other’s lives. Today, they feel less like social spaces and more like broadcast networks. What began as connection has matured into mass media: an advertising infrastructure disguised as community. We asked 100 people wh

Photography by Xiaopeng Yuan / Tank Magazine. © Tank Magazine – Issue 79 For years, employers speculated about how Generation Z would behave once they arrived in the professional world. Now they are here, slipping into offices built long before they were born, and they are wasting no time in questioning almost everything about how those offices operate. Their presence has exposed a widening fault line between the analogue assumptions of the past and the digital realities of t

A narrative about identity, nostalgia, and the city that once reshaped Coco herself. Image from Chanel.com Did we really understand the story behind Chanel’s latest Métiers d’Art show? Everyone posted the runway looks. No one explained  why  Chanel chose a decommissioned New York subway station as its stage, or what Matthieu Blazy was truly trying to say about Chanel, about New York, and about fashion itself. Fashion is personal, but it is also a discipline steeped in craft,

A turning point in luxury consolidation: The Prada-Versace deal is finalized This week, Prada Group officially completed its acquisition of Versace for about €1.3 billion. What makes this moment historic isn’t just the price tag, it’s what the deal symbolizes. Prada (and its sister brand Miu Miu) now gain control of a storied, bold luxury house whose aesthetic markedly differs from Prada’s often minimalist, “quiet-luxury” DNA.  Under the new structure, Versace will be led by

There is a saying that has been floating around fashion industry for years:  if you have a stylist, you do not have personal style.  It’s intentionally provocative, occasionally misunderstood, but increasingly relevant in today’s culture. And the truth is, “stylist” no longer refers only to the trained human professional. The new stylists, arguably the most influential stylists in history, are digital: Pinterest moodboards, Instagram outfit wheels, TikTok microtrends, YouTube

When L’Oréal announced it would acquire Kering’s beauty division earlier this year, the markets responded with cautious optimism. But beneath the surface of balance sheets and brand portfolios, this deal may tell a much larger story. One about the psychology of luxury, the resilience of beauty, and a quiet corporate repositioning ahead of what many economists suspect could be the next global downturn. Because if history is any guide, beauty tends to boom just before everythin

By stripping away excess, Audi reminded us what luxury and design really mean Audi IAA Pavillion 2025 The automotive industry has always been a proving ground for innovation and design. Beyond engineering, it has consistently shaped cultural aspirations and defined how people interact with technology in their everyday lives. Cars are more than functional machines; they are extensions of identity and spaces where we spend a significant part of our lives. It is here, at the int