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A deep dive into Matthieu Blazy’s New York Métiers d’Art Chanel show
A narrative about identity, nostalgia, and the city that once reshaped Coco herself. Image from Chanel.com Did we really understand the story behind Chanel’s latest Métiers d’Art show? Everyone posted the runway looks. No one explained why Chanel chose a decommissioned New York subway station as its stage, or what Matthieu Blazy was truly trying to say about Chanel, about New York, and about fashion itself. Fashion is personal, but it is also a discipline steeped in craft,
Dec 6, 20254 min read


Fashion News This Week
A turning point in luxury consolidation: The Prada-Versace deal is finalized This week, Prada Group officially completed its acquisition of Versace for about €1.3 billion. What makes this moment historic isn’t just the price tag, it’s what the deal symbolizes. Prada (and its sister brand Miu Miu) now gain control of a storied, bold luxury house whose aesthetic markedly differs from Prada’s often minimalist, “quiet-luxury” DNA. Under the new structure, Versace will be led by
Dec 4, 20253 min read


The Upcycling Revolution — and Why It Matters
A new generation of designers is changing how we see materials, and redefining what waste can become. Upcycling has become one of the most compelling forces in contemporary design, not because it’s trendy, but because it’s transformative. At its core, upcycling is the art of seeing potential where most people see waste. It asks us to look at a discarded object and imagine not what it was, but what it could become. A soft fabric might be reworked into something sturdy; a rigid
Dec 3, 20256 min read


Personal Style Is Vanishing - Here’s Why
There is a saying that has been floating around fashion industry for years: if you have a stylist, you do not have personal style. It’s intentionally provocative, occasionally misunderstood, but increasingly relevant in today’s culture. And the truth is, “stylist” no longer refers only to the trained human professional. The new stylists, arguably the most influential stylists in history, are digital: Pinterest moodboards, Instagram outfit wheels, TikTok microtrends, YouTube
Nov 18, 20255 min read


L’Oréal’s Power Move: Why the Beauty Giant’s Bid for Kering Signals a Coming Shift in Luxury
When L’Oréal announced it would acquire Kering’s beauty division earlier this year, the markets responded with cautious optimism. But beneath the surface of balance sheets and brand portfolios, this deal may tell a much larger story. One about the psychology of luxury, the resilience of beauty, and a quiet corporate repositioning ahead of what many economists suspect could be the next global downturn. Because if history is any guide, beauty tends to boom just before everythin
Oct 28, 20255 min read


Rethinking the Runway: Fashion in the Streets - Or Scaffolding
Why do fashion shows always feel like they’re hidden away - exclusive, secretive, almost impossible for most people to see? The runway,...
Sep 16, 20252 min read


Beyond Fashion: The Symbolism of Issey Miyake’s Iconic SS99 Continuous Red Dress
Image from Issey Miyake SS1999 show via Pinterest Issey Miyake Spring/Summer 1999: The Continuous Red Dress and the Thread of Meaning Performance above fashion? Watching the Spring/Summer 1999 Issey Miyake show felt like stepping into another realm. I wasn’t just seeing fashion—I was witnessing something that made fashion feel meaningful again. It was beauty beyond fabric, story beyond silhouette. I found myself feeling calm, aware, and moved. It wasn’t just a presentation of
Apr 21, 20255 min read
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